Our Guiding Principles Objective, unbiased advice: We operate only in the best interests of the clients that we are fortunate to serve. We do not offer proprietary products to our clients, nor accept fees from third parties. We seek transparency from the managers that we use, and in turn make our processes and portfolios as transparent as possible for our clients. Open architecture: We build portfolios for each client using best-of-breed opportunities, regardless of their source. We are product and money manager agnostic, focusing on people, process and performance throughout our investment selection and monitoring process. Our portfolios are constructed based on the specific investment objectives, return expectations, liquidity parameters, tax constraints and risk tolerances of each client. Measured approach to RISK: Risk is a relative term that is loosely used and misused when it comes to investing. At Cornerstone Wealth Management, we choose to evaluate risk, and measure risk versus return, as it relates to our clients' goals and objectives. We strive to provide clarity so clients can be educated and informed about the real relationship between risk and return. Focus on compounding returns: We construct portfolios aimed at preserving principal and seeking the highest possible risk-adjusted after-tax returns over the long term through manager selection, asset allocation and diversification. Our investment process includes specific steps to maximize performance and protect portfolios from anticipated and unanticipated market weakness. Core/Tactical approach: We focus on portfolio construction using both strategic asset allocation (core) and tactical asset allocation (tactical). The primary goal of a CORE portfolio is to create an asset mix that seeks to provide the optimal balance between expected risk and return for a long-term investment time-horizon. The primary goal of a TACTICAL allocation is to enhance the core component of the portfolio by strategically weighting market segments which appear to offer potentially higher relative returns. We work closely with our clients to decide which approach, or blend of approaches, is appropriate for them based on their goals, objectives and risk tolerance. Sensitivity to expenses and taxes: Taxes are inescapable for all of our clients and are a significant consideration for many of them. We focus on mitigating the tax consequences of portfolio management by exercising care in the appropriate placement of investments within taxable and tax-deferred accounts, and continually monitor and review portfolios for tax minimalization opportunities. Expenses reduce investment returns for every client. Since Cornerstone Wealth Management has no proprietary financial interest in any strategy or investment product, we strive to select investments for our clients that combine top performance expectations with the lowest possible cost. Remember, however that there is no guarantee that a specific investment strategy will produce a positive outcome in volatile or declining markets.